Empathy Map

An empathy map helps you see the world through a user’s eyes. Empathy maps typically have four quadrants: says, thinks, feels, and does. Teams create one map for each persona.

In-depth Interview

An in-depth interview is a type of interview with an individual that aims to collect detailed information beyond surface-level answers. 

Ethnographic Research

Although ethnography could be applied to learn how to make a product better, it’s more commonly used to decide what product to build in the first place.

Customer Journey Map

Customer journey maps are used to map the relationship between a customer and an organisation over time and across all channels on which they interact with the business.

Problem Framing

Problem Framing is used when your business problem is not clearly articulated.

Interviews With Stakeholders

What is your role in the Company?

What are your short- and long-term business goals?

What does success look like for you and your team?

"How Might We" Questions

Fishbone Diagram

Crazy 8's

 Ideal for generating a lot of solution ideas, Crazy 8's is a fast sketching exercise that challenges people to sketch eight distinct ideas in eight minutes.

Brainstorming

Brainstorming helps you to develop creative solutions to a problem, and is particularly useful when you need to break out of stale thinking patterns.

Inspirational Session

Ideal for the develop phase, particularly when teams are struggling to find good solutions to a defined problem.

Sketching in UX Design

Consider sketching when you want to explore ideas quickly. They can be created and modified in minutes.

Business Model Canvas

The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones.

Wireframing in UX Design

 Consider low fidelity wire-framing when you want to develop out ideas quickly. They communicate very basic page structure and don't take into account details such as grid, scale or accuracy.

Effort/Impact & Priority Matrix

Are you struggling to prioritize tasks? Or do you want to identify activities that’ll give your customers the best experience? An impact effort matrix could be exactly what you need.

Usability Testing

Usability testing refers to evaluating a product or service by testing it with representative users. Typically, during a test, participants will try to complete typical tasks while observers watch, listen and takes notes.

Jobs To Be Done

Customer journey maps are used to map the relationship between a customer and an organisation over time and across all channels on which they interact with the business.

Product Vision Board

The product vision board captures assumptions about the users and the customers, the needs the product should address, key product features, and the value the product should create for the company.

Business Model Canvas

 The Business Model Canvas is a template used for developing new business models and documenting existing ones. It offers a visual chart with elements describing a product's value proposition, infrastructure, customers and finances, assisting businesses to align their activities by illustrating potential trade-offs.

Power-Interest Grid

When you plot your stakeholders on a power/interest grid, you can determine who has high/low power to affect your product, and who has high/low interest. High power people need to be kept satisfied, while high interest people need to be kept informed. 

Problem Space Definition

The Problem Space Definition workshop guides a team to unpack a problem space, giving you confidence that the most appropriate problems are being tackled for your strategy.

The Strategy Grid

The Strategy Grid allows you to apply the Kano model to shape your product strategy by defining your "Must-Haves", "Performance Benefits" & "Delighters". 

OKR Template

The OKR Definition Template is a simple, visual way to define your company & team level OKRs. It's ideal for small companies (e.g startups), but becomes less practical for larger companies.  

The Idea Board

The Idea Board is a place where your team's ideas can be collected and examined in terms of key results impacted and underlying risky assumptions.

The Experiment Board

The Experiment Board helps you translate your ideas into experiments so that you can quickly test your assumptions.

The Agile Roadmap

The Agile Roadmap is a template for designing a Goal Oriented Roadmap that empowers Product teams to focus on committing to outcomes rather than features.

User Onboarding - Documenting

This template allows you to document the current experience by going through the onboarding like a new user and capturing high level steps involved.

User Onboarding - Streamlining

This template can be used to evaluate & optimize your onboarding journey to remove unnecessary steps.

User Onboarding - Sequencing

The sequencing template can be used to re-organize the order in which you ask questions, showing easy to answer questions upfront, and deferring harder questions to the end.

Growth PM 90 Day Learning Plan

This template allows new Growth PMs to create a 90 Day learning for hitting the ground running in their new role.

Go To Market Canvas

This tool is designed as a reference for developing a Go-To-Market Strategy. The canvas can be used in workshops to align stakeholders on what they know and what they need to learn.

Product Positioning Planning

The Product Positioning Planning template can be used to facilitate a brainstorming exercise to help define your customer, the problems you solve for them, and how you differ from competitors. 

Product Positioning Statement Generator

The Product Positioning Statement Generator can be used to collaborate with your team to develop your product positioning statement.

Product Messaging Canvas

The Product Messaging Canvas separates messaging elements into individual building blocks: positioning, customer benefits, how a product does what it claims, and proof those claims are true. Don't fill it out like a form. Instead, document ideas worth testing with customers, and iterate accordingly.

Usability Testing

The Usability Testing template provides a four-step process for running usability testing.

Release Scale

The Release Scale is an essential arsenal in the Product Marketers toolkit, for setting standards around release “types” and the go-to-market activities done to support them. 

Product Requirements Document (PRD)

Go from idea to action. This easy-to-use PRD template will help you organize feature requirements and set you up for success.

1 Page Product Brief

This product brief can be used to align the executive, product, and engineering teams on prioritizing new products.

Product Specification

An example of a detailed specification for a big enterprise feature developed by Webflow.